Vela Labs builds complete visual identities — logo, colour, type and the rules that keep everything consistent everywhere.
A full toolkit your whole team can use.
Primary, secondary and responsive marks for every context.
Accessible palettes with tokens ready for design and code.
A type scale and pairing that works from billboard to button.
Living documentation so the brand stays on-brand.
A logo is the start. A system is what keeps a brand recognisable across hundreds of touchpoints.
We design tokens and rules, then hand you a kit your designers and developers actually want to use.
Palette, marks and type — one consistent language.
“Our team finally stopped reinventing the brand on every project. Everything just matches now.”
Send us a short brief and we will show you what a real system looks like.
Start a brandTell us about your company and where you are headed.