CASE STUDY · PRODUCT CONSULTING
Mintwerk — a focused brand refresh
A sample build showing the lighter-touch option — evolution, not revolution.
The brief we set ourselves
Not every brand needs a rebuild. Sometimes it needs a sharpen.
What we built
A refresh with a logo tune-up, fresh palette, new type and a rollout kit — refined, not replaced — so you modernise without throwing away hard-won recognition.
Key decisions
- Keep what works, sharpen the rest — protects brand equity
- Rollout kit included, so the refresh actually ships
- Fast — a scoped refresh, not an open-ended rebrand
- Lower risk than a full rebuild
What this shows
For an established SME that just feels dated, this is the pragmatic, lower-risk path.