CASE STUDY · PRODUCT CONSULTING
Vela Labs — a brand system that scales
A sample build showing what “brand as a system” means — coherent across a site, a deck and an ad.
The brief we set ourselves
A logo is not a brand. Growing SMEs need a system that stays coherent everywhere.
What we built
A brand system covering logo & marks, colour system, typography and guidelines — systems, not one-offs, so the brand holds together as the company grows.
Key decisions
- System thinking — every asset derived from shared rules
- Guidelines included, so the brand survives other hands
- Built to scale from a one-page site to a full suite
- Coherent across every touchpoint
What this shows
For a company past the logo-on-a-napkin stage, this is the foundation everything else is built on.