CASE STUDY · ECOMMERCE
Hofgarten Club — a subscription store
A sample build showing how a subscription can feel like a treat, not a trap.
The brief we set ourselves
Subscriptions are the hardest eCommerce model to explain and the best to own.
What we built
A subscription flow with a clear three-step explainer (pick a plan, we curate, delivered), tiered boxes, and friction-removers (“pause anytime”, “skip”). Commitment anxiety is answered before it’s felt.
Key decisions
- “Pause anytime / skip” surfaced early — the trust unlock
- Three tiers, so there’s an easy yes and an aspirational one
- The model explained in three steps, not a wall of terms
- Built for recurring revenue
What this shows
For any brand chasing recurring revenue, this is how the signup should feel.